Digital Marketing Executive

Responsibilities include

• Handling digital marketing channels for the company and other brands that would be launched
• Building a content strategy and creating marketing content accordingly Devise strategies to build online traffic to the websites.
• Improve the user experience, design, content and conversion rates for each of the brands websites.
• Plan, execute, measure and optimize digital marketing campaigns across all channels - Website, SEO, Google Adwords, SMM and emailers Meet the monthly targets such as leads, cost per lead and revenue targets Be responsible for managing the monthly digital marketing budget and tracking spends against.
• Work with team of Content Writers, Visualizers to create ads, design landing pages and achieve targets.
• Prepare daily, weekly and monthly performance reports (ROI and KPIs such as website traffic, leads, cost per lead, organic ranking, open rates etc.) of all digital marketing activities for management review.
• Identify trends and optimize spend and performance based on the trends spotted.
• Manage online reputation of the companys brands and raise online brand awareness.
• Be on the lookout for new technologies and keep abreast of latest developments in digital marketing.

Here’s some qualifications that you should have:

• Atleast 1 years of exp in Online Marketing role, preferabley with an agency
• Able to function independently and in a team environment.
• Strong verbal, written, and visual presentation skills
• A keen interest in current technologies used in Web & Mobile applications
• Good understanding of the IT Services sector in SMB market
• Ability to make use of analytical data

Education:

• B.Tech/MBA/BSc from a reputed institute

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