With businesses increasingly shifting online, it has become crucial for ecommerce ventures to derive the most optimal solutions available for running their business in a seamless fashion. Magento 2.0 comes as an enabler in terms of helping in the creation and addition of full-featured websites and extensions with minimal effort.
While about 824,399 websites are Magento customers at present, Magento Development in the form of the second version has 95,530 websites currently using Magento 2.0. 1 Magento enlists 3,233 Indian websites while Magento 2.0 has 741.2 There are various verticals currently using the latter including style and fashion (24%), business and industrial (14%), technology and computing (10%), shopping (6%), automotive and vehicles (4%), food and drink (4%), art and entertainment (4%), and travel (2%)3.
Performance and scalability
Magento 2.0 introduces an enhanced indexer helping increase its query performance speed. It transforms merchant data like catalogue data, price, users, stores and other variables and creates updatable index tables. Magento 2.0 also incorporates Varnish cache, a popular HTTP accelerator technology, to ease cache requests. This eases processes for more than one admin user to create and edit ecommerce product information without data conflicts.
In addition, Magento’s performance and scalability are enhanced as it optimizes web pages for faster delivery, increases server response times for all website activities, efficiently conducts backend operations, and handles peak loads with efficient database flexibility and scalability.
The checkout process is immensely important in converting sales. Several users abandon their shopping carts due to the lack of an efficient check out process. It is possible for an ecommerce website to gain 35.26% in conversion rate if it improves the this4. Magento 2.0 addresses this requirement by improving the stage substantially as it consists of merely 2 steps: shipping and review and payments. The simplified solution improves and eases customer experience by eradicating logins or registrations while also offering dynamic shipping rates according to country, region, or postal code.
Apart from offering different payment options like PayPal and Braintree, Magento 2.0 allows creation of the company’s own preferred payment modules including easy integration with any merchant checkout platform. The order summary is also included. These features comprehensively reduce checkout friction and time, while putting the customers in control of the checkout process to increase conversion rate and reduce card abandonment.
Magento 2.0 is mobile friendly in the sense that it offers responsive design reference themes and mobile optimized checkouts. Ecommerce websites created can be optimized for different devices regardless of different screen resolutions. In addition, other mobile-friendly apps can also be created to increase conversion rates. The admin panel is touch-screen friendly making it easy to manage company store using cell phones or tablets.
Ecommerce stores require easily upgradable platforms to incorporate new bug fixes and avoid security risks as well as slow processes. Magento 2.0 offers a continuous process to provide security patches and in turn assures merchant security. Regular updates also mean newer extensions and features.
For instance, Magento 2.0 has introduced an Instant Purchase feature allowing customers to place orders quicker and more easily without having to undergo the normal checkout process. The instant purchase button on a product detail page redirects customers to a confirmation page allowing them to directly place their order. By storing payment information, it cuts down the order placement time by 90%, making it especially convenient for mobile shopping and impulse purchases. Another upgraded feature is the dotmailer email marketing automation, which helps merchants create automated campaigns via SMS, Push, email, and other channels in mere minutes.
Magento 2.0 offers irresistible advantages for ecommerce ventures in terms of enhanced performance and scalability, checkout process, mobile optimization, and easy upgrades. It is being trusted by the world’s leading brands and rightfully so. It would be advisable for companies to understand the key benefits and upgrade their ecommerce platform to Magento 2.0.