The sudden rise and acceptance of eCommerce websites has given a new way of convenience for consumers. However, eCommerce websites bring with them a lot of challenges related to SEO that can kill any hopes of being found in organic search.
In this blog, we look at the role of SEO in eCommerce websites that can make or break a business by not being smart and vigilant. Ideally, eCommerce sites should carefully consider key SEO tactics like URL structure and usability long before they actually launch. Here are the list of activities that one should be doing with care :
Choose an URL naming structure that is closely aligned with your keyword and business strategy. Also,please take extra care in making your URLs more concise and descriptive as it will have a direct impact on the SEO results.
Choosing the right keywords that suits your business in right mantra for your site’s SEO success. By properly using resources like the Google Keyword Planner you can get to validate the popularity of those keywords you select. Then, use your keywords across your site’s content – in URLs, product descriptions, landing pages, and meta-data etc.
Components like headline, especially H1 and H2 tags and title tag are applicable to get you a good ranking. Keywords are again necessary throughout with proper meaning, correct grammar, and descriptive text.
Page Load Time
Make your main pages well optimized for speed as otherwise you may feel your rankings sink. Make use of Google’s speed optimization techniques to optimize your site both in desktop as well as in mobile devices. The better the load time, the better the conversion!
Content that’s not unique anywhere on your site is considered a major no-no by search engines, and this will negatively impact your ranking. So write a polished content and descriptions for the products which you sell that are unique and concise. Also ensure that the right keywords are used to get noticed by the bots.
Choose wisely when building your inbound and outbound links. Thumb rule should be going in for a higher page rank site listing that can get you quality referrals than a site with a lesser page rank. Also, look for sites that are related to the business you are into so as to get quality back links.
Use Google Analytics to understand where your site is performing or failing, and addressing these issues efficiently, can actually help you increase your ranking. Make sure you have correctly implemented Google Analytics features that are made for eCommerce websites. The better your analytics help you to convert customers, the more search engines will reward you as well.
While these are some of the effective techniques that one should do for eCommerce sites, you also have to keep an eye on your competitors SEO techniques as they may be implementing some better ideas. SEO in eCommerce is challenging, but it can get you a high level of success if implemented and analyzed properly.