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Benefits of DevOps in IT Operations

DevOps, collaboration between developers and other IT professionals, attempts to bring development, testing and operations working together. This is a new culture that ensures smooth running of applications with minimal glitch.

With increasing usage of cloud based applications, organizations are challenged to respond quickly to issues or requests coming from users. While this can be a strain on functional teams, DevOps can be used to solve this problem where development team supports operational team in deployment, testing etc and operational team supports development team before and after the development stage.

What exactly is DevOps?

Let's be honest that there is no definitive answer on this. It's an evolving movement where emphasis is given on collaboration and communication between developers and operations. This will help companies to build and deploy applications multiple times a day with a low failure rate. It is all about handling change faster, better and cheaper.

Benefits of DevOps:

Incorporating DevOps practices benefits the companies in multiple ways. This ensures collaboration between multiple stakeholders as it will lead to a team of people from different functions.

Benefits include:

  • Continuous delivery
  • Less problems
  • Faster resolution of problems
  • Stable operating environments
  • Cost reduction
  • Automation
  • Collaboration
More companies are recognizing the need for developing effective strategies to continuously deploy applications quickly and seamlessly while resolving operational issues fastly. This will ensure applications are stable and reliable. Organizations that have embraced DevOps get more time to growing the business that contributes to the bottom line.

eCommerce trends for 2016

The world of eCommerce continues to evolve at a rapid pace and 2016 will be the the year where one can get to see a lot of new trends that can transform the way people do shopping.

Since every year we see newer trends emerging out of nowhere, it represents a great opportunity for the eCommerce site owners as well as a huge challenge in terms of figuring out to make use of it better to attract and retain more customers. Below are some of the trends that will be closely watched by both customers and store owners alike:

Mobile eCommerce

Gartner predicts that “by 2017, U.S. customers’ mobile engagement behavior will drive mobile commerce revenue in the U.S. to 50% of U.S. digital commerce revenue.” This means that store owners have to build mobile applications that offers great shopping experiences for the customers.

Growing usage of multi channel

Gone are the days where people used to rely on websites to fulfill their buying needs. If the last couple of years have witnessed customers adapting to smartphones for their purchases, this year onward one will witness a growing usage of tablets for purchases. This will also pose a challenge to the store owners to provide a unique experience to the customers irrespective of the device they connect with.

Mobile Payment

Mobile payment method is touted as one of the “Next Big Thing” in eCommerce as mobile traffic continues to out-beat traffic from desktops from the previous years. Companies like Apple and Google are readying their strategies around mobile payment methods to ensure that they get the best out of this change in consumer behavior.

Customer Experience

This is another area which is supposed to pick up as we drive through 2016 as shoppers are more worried on the quality levels of after sales customer service provided by the online sites. We expect the site owners to adequately staff the online store the same way they staff their offline stores.

Using content to engage and sell

Every one knows the importance of providing unique content and this year will be no different from the previous ones. A huge demand from customers to know more about the product will drive the need to create content that can be consumed easily in the form of Videos. As we are all living in a world that is well-informed, anything that does not live up to the expectations of the customers will boomerang to the brands and stores. Since customers are spoilt for choices the comforts in the form of convenience and security play a huge role in retaining them. The future belongs to the retailers who engage them by providing value, thereby earning their trust.

Google Analytics in eCommerce

How to bring bring qualified traffic to the website is the biggest question an eCommerce company should be worrying with these days. Understanding what customers do when they land to the site is the crucial step that leads to to quick conversions.

This is where a good analytics tool will be of great help to understand the site behaviour metrics clearly. In the market there are lot of analytics tool that are paid and free. If you are looking at a free but an effective tool, the answer can be found in Google Analytics.

So what exactly is Google Analytics?

In simple terms, it is a web-based platform which allows you to collect data about the visitors to your website. Google Analytics can be a great tool for monitoring and tracking the efficiency of your campaigns and get the right results in your marketing efforts. Using the insights, one can make meaningful marketing and website changes to tailor to the shoppers needs.

Benefits for Business :

From a business standpoint, one can gain clear insight to the website traffic. This data can be useful when doing content marketing. It will help the company find out the habits of the target audience, and develop a strategy for website optimization.

Google Analytics is split into four key areas; Audience (who is visiting your site), Acquisition (how they are getting to your site), Behaviour (what they are doing on your site) and Conversions (have they completed what you wanted them to), each of which is useful for difference purposes.

Some advantages of using Google Analytics in the business includes :

  • Target Online Customers effectively
  • Measuring the marketing campaign
  • Evaluation of traffic / visitor flow to the site
  • Able to identify which pages and links your visitors click the most
  • Website Usability Improvement
  • Identifying the target audience
With eCommerce business being data driven, one can make so much of the numbers if they work out what individual items mean and what actions will be most beneficial to the business. By knowing where the money comes from, businesses can decide where best to invest and grow the strategically.

SEO in eCommerce

The sudden rise and acceptance of eCommerce websites has given a new way of convenience for consumers. However, eCommerce websites bring with them a lot of challenges related to SEO that can kill any hopes of being found in organic search.

In this blog, we look at the role of SEO in eCommerce websites that can make or break a business by not being smart and vigilant. Ideally, eCommerce sites should carefully consider key SEO tactics like URL structure and usability long before they actually launch. Here are the list of activities that one should be doing with care :

URLs

Choose an URL naming structure that is closely aligned with your keyword and business strategy. Also,please take extra care in making your URLs more concise and descriptive as it will have a direct impact on the SEO results.

Keywords

Choosing the right keywords that suits your business in right mantra for your site’s SEO success. By properly using resources like the Google Keyword Planner you can get to validate the popularity of those keywords you select. Then, use your keywords across your site’s content – in URLs, product descriptions, landing pages, and meta-data etc.

Meta Data

Components like headline, especially H1 and H2 tags and title tag are applicable to get you a good ranking. Keywords are again necessary throughout with proper meaning, correct grammar, and descriptive text.

Page Load Time

Make your main pages well optimized for speed as otherwise you may feel your rankings sink. Make use of Google’s speed optimization techniques to optimize your site both in desktop as well as in mobile devices. The better the load time, the better the conversion!

Content

Content that’s not unique anywhere on your site is considered a major no-no by search engines, and this will negatively impact your ranking. So write a polished content and descriptions for the products which you sell that are unique and concise. Also ensure that the right keywords are used to get noticed by the bots.

Link Building

Choose wisely when building your inbound and outbound links. Thumb rule should be going in for a higher page rank site listing that can get you quality referrals than a site with a lesser page rank. Also, look for sites that are related to the business you are into so as to get quality back links.

Analytics

Use Google Analytics to understand where your site is performing or failing, and addressing these issues efficiently, can actually help you increase your ranking. Make sure you have correctly implemented Google Analytics features that are made for eCommerce websites. The better your analytics help you to convert customers, the more search engines will reward you as well. While these are some of the effective techniques that one should do for eCommerce sites, you also have to keep an eye on your competitors SEO techniques as they may be implementing some better ideas. SEO in eCommerce is challenging, but it can get you a high level of success if implemented and analyzed properly.

Trends for eCommerce in 2014

The world of digital commerce continues to evolve at a rapid pace and the year 2014 will be seeing lot of attention paid by eCommerce companies for making their presence felt in the changing digital landscape.

Here are some of the trends that will witness a surge in this year :

User Experience

With the use of smart devices on the rise for online shopping, online businesses will be able to provide their shoppers with a customized user experience. Allowing customers to save favorite products, a smooth checkout process and recommendations based on browsing habits are going to set the bar for customer expectations.

Mobile Commerce (mCommerce)

This is one of the hot things for eCommerce in 2014. Mobile Commerce is sweeping the industry and shoppers will expect a seamless mobile shopping experience. Small businesses need to make sure their sites are optimized so that customers can view them on any type of handheld mobile device. Seamless browsing, saving, and shopping across platforms will be crucial for any business that wants to grow in 2014.

Social Media

Social media networks including Facebook, Twitter, YouTube and Google+ are expected to make a stronger impact on search engine rankings in the near future for eCommerce companies. Time has come to all eCommerce companies, irrespective of sizes, to embrace digital marketing to get that extra sales.

Other trends include :

  • Responsive Web Design implementation for the sites to offer a seamless customer experience
  • Demand for Customer Support, services and product quality
  • Growth of borderless eCommerce
  • Web Analytics and Big Data convergance
  • Video Marketing for brands and products
We at Nexia Commerce, gives more stress towards creating
eCommerce Solutions by considering all of the trends listed so as to make a brand successful in the digital commerce space.

Magento in eCommerce

Magento is the eCommerce software and platform trusted by the world’s leading brands and merchants who are looking to move into the next phase of growth.

With a plethora of plug-ins, extensions and modules available to handle expansion and internationalisation, the potential for growth is endless. Magento’s adaptability is just as yielding on a mobile platform aswell. Utilising the power of responsive design, your website are visible when accessed from a mobile or tablet. As an open source platform, Magento empowers merchants to reach new levels of success by creating rich, and flexible eCommerce web sites that maximize revenue.Here are some of the reasons and features that you will love to choose Magento as your eCommerce solution.

Why Magento as your eCommerce platform:

  • The most robust eCommerce platform available
  • It’s open source (free)
  • Flexible customization
  • Large community of supporting developers
  • Trusted by world leading brands
  • Suitable for businesses of all sizes

Magento Features:

  • Scalability
  • Marketing Tools
  • Analytics and Reporting
  • International Support
  • Site Management
  • Encryption Key
  • Catalogue management tools
  • Search engine optimization
  • Product browsing & search
  • Shipping options
  • Customer Accounts
  • Customer service tools
  • Order management
  • Checkout & payment

All the more, Magento have a big community, which means you can find tutorials and articles almost about anything you need. If you have a problem in Magento, you can be sure someone has already solved it – you just have to search for it.

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Welcome!

DevOps, collaboration between developers and other IT professionals, attempts to bring development, testing and operations working together. This is a new culture that ensures smooth running of applications with minimal glitch.

With increasing usage of cloud based applications, organizations are challenged to respond quickly to issues or requests coming from users. While this can be a strain on functional teams, DevOps can be used to solve this problem where development team supports operational team in deployment, testing etc and operational team supports development team before and after the development stage.

What exactly is DevOps?

Let's be honest that there is no definitive answer on this. It's an evolving movement where emphasis is given on collaboration and communication between developers and operations. This will help companies to build and deploy applications multiple times a day with a low failure rate. It is all about handling change faster, better and cheaper.

Benefits of DevOps:

Incorporating DevOps practices benefits the companies in multiple ways. This ensures collaboration between multiple stakeholders as it will lead to a team of people from different functions.

Benefits include:

  • Continuous delivery
  • Less problems
  • Faster resolution of problems
  • Stable operating environments
  • Cost reduction
  • Automation
  • Collaboration
More companies are recognizing the need for developing effective strategies to continuously deploy applications quickly and seamlessly while resolving operational issues fastly. This will ensure applications are stable and reliable. Organizations that have embraced DevOps get more time to growing the business that contributes to the bottom line.